Well, a serif is a small decorative line added as embellishment to the basic form of a character. Typefaces are often described as being serif or sans serif (without serifs). The most common serif typeface is Times Roman. A common sans serif typeface is Helvetica.
Someone once told me that serif fonts were ideal for the printing press since they stabilized the actual form of the letter making the letters last longer for repeated use. Maybe that's an urban legend... but the link above has some great history on fonts.
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